Wednesday, August 22, 2012

Article - Operators, customers say loyalty programs grow business

Operators, customers say loyalty programs grow business

Restaurateurs are feeding consumers' appetites for perceived value by serving up more frequent diner programs at their various establishments, National Restaurant Association research finds.
According to the 2012 Restaurant Industry Forecast, approximately 30 percent of restaurant operators are offering frequent-diner programs to their customers in order to increase patronage and loyalty.
The research found that 57 percent of all adults said they'd be more likely to patronize restaurants offering customer-loyalty and reward programs.

"Offering frequent diner programs is one way to satisfy customers' desire for increased value, especially during tougher economic times when consumers want to dine out, but may need a little more incentive to do so," said Hudson Riehle, senior vice president of the NRA's Knowledge & Research Group. "Rewarding loyalty is not only a great way for operators to thank their guests, but also continue to build that customer base going forward."

Among operators who provide those programs, 56 percent in family dining, 45 percent in casual dining, 69 percent in fine dining, 67 percent in quick-service and 52 percent in fast casual, said their respective offerings are more popular now than they were two years ago.

Wednesday, August 8, 2012

Wish Your Customers a Happy Birthday and Anniversary!

We have established programs to help you efficiently market to customers using customer birthday and anniversary dates already stored in your database.

Birthday and/or Anniversary E-mails
We can automatically send "Happy Birthday" and "Happy Anniversary" emails to your customers using a custom created email template for your business. All you need to do is provide us the offer you would like to send to your customers on their special day. Examples are "free dessert" or "5% off next purchase". The cost is $25.00 a month per program for unlimited emails.

Direct Mail Postcards
This is our most effective program. We can mail custom designed Birthday and/or Anniversary postcards to your customers - one in three customers who receive a postcard will visit your location. Please contact us for pricing and details.

How Many Customers Can I Market To?
Glad you asked! We recently updated the Birthday/Anniversary report in your Dashboard. The new report provides a detailed breakdown of the amount emails and addresses you have collected. We only include customers that have opted to receive communications.

To log-in to your Dashboard, visit the following link:

We can also help you with any other direct mail campaign you would like to send. Please call 877-229-7299 or email