Online Gift Card Sales Through PowerCard

3 Ways to INCREASE your gift card sales in 2012 1. Add eGift Cards to your holiday sales eGift Cards are sold online and emailed to customers with 9-digit numbers handkey 9-digit number into PowerCard software to redeem the value value sold online is direct-deposited in to your bank account 2. Sell your gift cards through your website we process the transaction and reimburse your sales dollars each month you receive an email after each sale notifying you of the sale you mail the gift cards from your location 3. Sell standard and eGift cards on Facebook gift card sales app is installed on to your Facebook page: View Sample Sales Page turn Visitors and LIKES in to gift card sales by installing the new app Wow, that is easy! How much does it cost? Only a $50.00 set-up and 6.5% of sales (+ 3.5% for credit card processing fees). How do I get started? Just reply to this email (support@powercard.com) or call Lisa at (877) 229-7299 x 1. Don't process your gift cards with PowerCard? No problem, we can import your existing gift cards in to our system and you keep on rolling. Thanks for your support! 877-229-7299 x1 lisa@powercard.com http://myemail.constantcontact.com/Online-Gift-Card-Sales-Through-PowerCard.html?soid=1102761004386&aid=UVqRzHJseZE

Article - Operators, customers say loyalty programs grow business

Operators, customers say loyalty programs grow business

Restaurateurs are feeding consumers' appetites for perceived value by serving up more frequent diner programs at their various establishments, National Restaurant Association research finds.
According to the 2012 Restaurant Industry Forecast, approximately 30 percent of restaurant operators are offering frequent-diner programs to their customers in order to increase patronage and loyalty.
The research found that 57 percent of all adults said they'd be more likely to patronize restaurants offering customer-loyalty and reward programs.

"Offering frequent diner programs is one way to satisfy customers' desire for increased value, especially during tougher economic times when consumers want to dine out, but may need a little more incentive to do so," said Hudson Riehle, senior vice president of the NRA's Knowledge & Research Group. "Rewarding loyalty is not only a great way for operators to thank their guests, but also continue to build that customer base going forward."

Among operators who provide those programs, 56 percent in family dining, 45 percent in casual dining, 69 percent in fine dining, 67 percent in quick-service and 52 percent in fast casual, said their respective offerings are more popular now than they were two years ago.
http://www.restaurant.org/nra_news_blog/2012/03/operators-customers-say-loyalty-programs-grow-business.cfm#.UDTjsVIHC1E.gmail

Wish Your Customers a Happy Birthday and Anniversary!

We have established programs to help you efficiently market to customers using customer birthday and anniversary dates already stored in your database.

Birthday and/or Anniversary E-mails
We can automatically send "Happy Birthday" and "Happy Anniversary" emails to your customers using a custom created email template for your business. All you need to do is provide us the offer you would like to send to your customers on their special day. Examples are "free dessert" or "5% off next purchase". The cost is $25.00 a month per program for unlimited emails.

Direct Mail Postcards
This is our most effective program. We can mail custom designed Birthday and/or Anniversary postcards to your customers - one in three customers who receive a postcard will visit your location. Please contact us for pricing and details.

How Many Customers Can I Market To?
Glad you asked! We recently updated the Birthday/Anniversary report in your Dashboard. The new report provides a detailed breakdown of the amount emails and addresses you have collected. We only include customers that have opted to receive communications.

To log-in to your Dashboard, visit the following link:
http://www.powercard.com/biz

We can also help you with any other direct mail campaign you would like to send. Please call 877-229-7299 or email support@powercard.com

Are You Making the Most of Your Customer Feedback?

Did you know that customers are sent a "Thank You" for visiting email after they use their rewards card at your location. This is an automatic feature that goes to valid customer emails and that have opted to receive email communications. This email can be edited by you at anytime (great opportunity to utilize a bounce back offer!).

At the bottom of each email is a survey link. This allows customers to provide feedback about their visit to your location. This feedback is invaluable as it can be a tool to be informed of a negative experience or even bask in the glory of a positive review!

With this customer feedback you can:
-Post comments to your Facebook and/or Twitter pages.
-Get a performance breakdown of your employees.
-Contact customers based on their responses.
-View a chart of feedback and customer satisfaction.

To access this information, sign in to your DASHBOARD:
http://www.powercard.com/biz

Click on the "Customer Satisfaction Rating" link at the top of the page.

Please contact our office with any questions.

877-229-7299
877-256-6883 (After Hours)
www.powercard.com
support@powercard.com

Removing Frequent Customers from Fraud Reports

To remove frequent customers from showing up on the Fraud Reports, sign into your Dashboard: www.powercard.com/biz

Once logged in, choose the "Search Customer Database" option under the Customer Database section. Search for your customer. Once the customer information has been located, click on the "edit" link. Scroll down to the bottom and check the box next to "Frequent Customer". This will permanently remove the customer from the reports. To add the customer back to the report list, simply uncheck the box.

For more information and detailed descriptions of each fraud report, visit on the following link: http://powercardsoftware.blogspot.com/2011/04/fraud-reports.html

Please contact our support team with any questions.
877-229-7299
support@powercard.com

Meet the Staff - Amber Wilson

Name: Amber Wilson

Hire Date: 2/13/12

Title: Accounting/Administration

What Does Accounting/Administration Do?:
To me all the fun stuff…preparing invoices and statements, processing payments, and reconciliations.  Lisa has passed the monthly newsletter torch to me so don’t forget to submit your upcoming events on http://www.powercard.com/biz.


Work Experience:
Over 10 year’s administrative experience in the banking, grocery and real estate industries.  Most recently was an office manager for a small company here in Wilmington.  Before that spent 2 ½ years at SuperValu as an advertising coordinator handling the Foodland group.

Proudest Moment:
I have never been a runner but this March I completed my first 15K!

What Is Your Favorite Meal?
Hmmm…Does dessert count?  I have a sweet tooth and love Key Lime Pie.  It’s my favorite!!!

Which Muppet do You Most Identify With?
I guess it would be Count Dracula. I do work in accounting!

Contact Amber Wilson at:
amber@powercard.com
877-229-7299

Meet the Staff - Lisa Bernstein

We decided that it's time to introduce our talented staff! Up first is Lisa. Look for more staff members soon!

Name: Lisa Bernstein

Hire Date: 10/2005

Title: Client Manager

What Does a Client Manager Do:
Best part of my job is working with our customers. I love the relationships that have been built over the years. I am always in awe at the talent and ambition of the small business owner.

Besides the customer management piece, I do a lot of the marketing for PowerCard including writing most of our blog (let me know if you have any suggestions for a post):
http://powercardsoftware.blogspot

Work Experience:
I've waited on a lot of tables in my days, so I have a solid understanding (and respect) for how a restaurant works!
I have also been in the Marketing/Sales field for over 13 years now and have worked
at Ingersoll-Rand (Tactical Marketing), RightMinds Advertising Agency as well as SCOTTY Telecommunications.

Proudest Moment:
Giving birth to my son Logan in September 2010. I'm grateful everyday for that little guy.

What is Your Favorite Meal?
My husband is an amazing cook, he even went to culinary school. If I had to pick a favorite of his dishes, it would be his Vietnamese Pho Bo Soup.

Which Muppet do you most identify with?
Is this question because our company President's name is Kermit?

I would say Fozzy Bear. I love corny jokes. Here's one for you:
Q:Why are fish afraid of computers?
A: Because of the Inter"net."

Wocka, Wocka!


Contact Lisa Bernstein at:
lisa@powercard.com
877-229-7299