tag:blogger.com,1999:blog-21638770413058578112024-03-21T00:46:05.888-04:00PowerCardAn informational blog for PowerCard clients.PowerCardhttp://www.blogger.com/profile/01729562022994187087noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-2163877041305857811.post-77103743296863041082013-06-21T10:33:00.000-04:002013-06-21T10:33:21.164-04:00Would you like more training? <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJyTkZ3AfhRs81yayJqjKaxRktWO5m5PY62dzqp5M_jP56x7rcYyT__AjMUYu5_zcwrkF-msDPt1GuR9ovkcI-C-MK3zwICgqKGIyD-9QceZ20XL42x0YLk05qwOpm1XkVvsPg-XC4M9RE/s1600/11474247-online-training--isolated-text-in-vintage-wood-letterpress-printing-blocks.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJyTkZ3AfhRs81yayJqjKaxRktWO5m5PY62dzqp5M_jP56x7rcYyT__AjMUYu5_zcwrkF-msDPt1GuR9ovkcI-C-MK3zwICgqKGIyD-9QceZ20XL42x0YLk05qwOpm1XkVvsPg-XC4M9RE/s200/11474247-online-training--isolated-text-in-vintage-wood-letterpress-printing-blocks.jpg" width="200" /></a></div>
Please contact our office if you would like to schedule an online training session to go over the tools in your dashboard. Your password protected <a href="http://www.powercard.com/biz/accounts/" target="_blank">dashboard</a> is packed full of reports and marketing tools. We want to make sure you fully understand and are able to utilize all of them!<br /><br />To schedule your training or if you have any questions about the program, please contact:<br /><br />Lisa Bernstein<br />Client Manager<br /><a href="mailto:lisa@powercard.com">lisa@powercard.com</a><br />877-229-7299Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-40213594975234794312013-06-17T16:12:00.002-04:002013-06-17T16:12:32.012-04:00New Mailing Address - Please Note!PowerCard/Eat Local has a new mailing address. This is for all correspondence including completed registration forms. The new address is:<br /><br /><b>PO Box 2709<br />Wilmington, NC 28402</b><br /><br /><span style="font-family: trebuchet ms;">Please contact our support team with any questions.</span><br /><span style="font-family: trebuchet ms;">877-229-7299 </span><br /><a href="mailto:support@powercard.com"><span style="font-family: trebuchet ms;">support@powercard.com </span></a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-82198362653369583412013-02-07T11:40:00.000-05:002013-02-07T11:40:01.358-05:00Loyalty programs vs. Daily Deals - Article<h1 class="page-title">
Try loyalty programs if deal fatigue sets in</h1>
<div class="deck">
Fickle restaurant customers go crazy for one-off deals, yet traditional loyalty programs can still attract lots of business.</div>
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Full-service operators know that
short-term specials and deals will give their restaurants a temporary
revenue boost. But findings from a new study indicate that restaurants
can use tried-and-true customer loyalty programs to build and retain a
customer base without relying on costly dollars-off promotions.<br /> <br />
Restaurant loyalty program consulting
firm Loyalogy commissioned this research. Its 50-question online survey
of households having incomes of $75,000 and above drew 1,124 responses.
Here’s what the study, titled LoyaltyPlus, found:<br /> <br />
• Consumers estimate a restaurant rewards
programs would increase their visit rate to a particular restaurant by
an average of 35 percent.<br /> <br />
• Nearly two-thirds of consumers (65 percent)
report they would recommend a restaurant more to others if that
restaurant offered an appealing rewards program.<br /> <br />
• Four out of five consumers prefer a
rewards program with a clearly defined proposition in which they earn
points for rewards than a program built solely on periodic, surprise
free items.<br /> <br />
• Consumers desire a simple reward program enrollment process
in the restaurant and would prefer to supply additional information
online after they have left the restaurant.<br /> <br />
• Although consumer wallets are bulging
with plastic cards, 60 percent of respondents stated that they don’t
mind carrying a membership card for a rewards program if it’s necessary.<br /> <br />
• While only 10 percent of respondents
have paid a fee to join a restaurant rewards program, fully 50 percent
state they would be willing to do so if the program offered adequate
value.<br /> <br />
• A single rewards program membership covering multiple restaurant
brands has significant appeal to consumers. Some 73 percent of
respondents agreed they would like to have one rewards program
membership that was honored at multiple restaurant chains.<br />
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<br />“The LoyaltyPulse study provides clear evidence directly from consumers
regarding the effectiveness of restaurant rewards programs and the value
associated with using the rewards program data to tailor and target
guest e-mail communication,” says Dennis Duffy, Loyalogy president.<br /> <br />
Some readers may be surprised to learn
that in an era when social media marketing delivers a torrent of
restaurant deal offers to potential diners’ email inboxes each day, 10
percent of customers still pay actual money to join a restaurant loyalty
program. And fully half said they would consider doing so in the
future.<br /> <br />
What’s the attraction for the customer? Typically, a new loyalty
program member gets an immediate credit for the amount of his or her
membership fee. For example, a customer who forks over $25 to purchase a
membership in Landry’s Select Club (Morton’s, McCormick and Schmick’s
and other Landry’s brands) get an immediate $25 reward with the promise
of many more to come.<br /> <br />
For its part, the restaurant gets, at no dollar cost,
a new customer likely to return to acquire those future rewards. Of
note: Fee-payers are the customers you want. The study found that “among
those consumers who dine for business (either business exclusively or
business and pleasure), nearly one in four have paid a fee to join a
restaurant rewards program (22 percent).”<br /> <br />
These are the kinds of customers most
full-service restaurants are dying to attract. If half-off daily deals
or short-term value-priced specials have lost some of their marketing
oomph for your restaurant, you may wish to revisit loyalty programs. The
LoyaltyPulse study is telling us they’re ready to make a comeback.<br /><br /><a href="http://restaurant-hospitality.com/marketing/try-loyalty-programs-if-deal-fatigue-sets">http://restaurant-hospitality.com/marketing/try-loyalty-programs-if-deal-fatigue-sets</a><br />
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Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-90610350730285807052013-01-07T17:01:00.001-05:002013-01-07T17:01:47.910-05:00Serving Up Rewards!Here's a fantastic article about one of the Originals Groups we work with!<br /><br />
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<h1>
Serving up rewards: Louisville Originals' card offers points for dining</h1>
<br /><br /><br />Originally begun as a marketing consortium of local independent
restaurants that sold gift certificates online every three months, the <a alt="" href="http://www.louisvilleoriginals.com/" target="_blank" title="">Louisville Originals</a>
program is now best known for its rewards program that enters its fifth
year giving 22,554 cardholders credits at member eateries.<br /><br />“I
think we were very hopeful” that the local marketing program would take
off, board secretary Kerry DeMuth said, “but you have no way of knowing
in these types of things.”<br /><br />While
Louisville Originals has gift certificate programs as well, “I think
the rewards (card) programs would be, by far and away, the most popular
with customers,” said Siobhan Reidy, an Originals co-founder who owns
the Irish Rover restaurants with her husband Michael Reidy.<br /><br />For
every dollar spent at one of the restaurants, card holders get one
point. At 150 points, card holders gt a $10 gift certificate —
maintained on the card — to use at any of the restaurants. Double points
are offered the first Tuesday of the month. There is a 500 point cap
for any one visit and no more than $100 in credits can be redeemed by
any one person in a visit.<br /><br />Cards also can be used in other cities <a alt="" href="http://www.originalrestaurants.com/" target="_blank" title="">at selected restaurants,</a>
<a alt="" href="http://www.originalrestaurants.com/" target="_blank" title="">originalrestaurants.com</a>.<span class="aa"></span><br />
<span class="pp"></span>Besides the reward program, the Louisville Originals sells a limited number of discount gift certificates at its website, <a alt="" href="http://www.louisvilleoriginals.com/" target="_blank" title="">louisvilleoriginals.com</a>
once every three months, some of which are snatched up with in minutes
and nearly all of which are gone within a day. The next such sale is
Jan. 15.<br /><br />Louisville
Originals also sells gift cards, which are available online, at
ValuMarket stores and downtown at the Louisville Visitors Center. In
2010 and 2011, $296,000 was put on the cards each year and DeMuth said
she hopes the group passed $300,000 last year.<br /><br />It’s also popular with restaurant owners, she said. “We see a good
percentage of our sales on any given night coming from rewards
customers.”<br /><br />Last year, Louisville
Originals, which was founded in 2005, added Bluegrass Brewing Co.,
bringing its membership to 28 restaurants that now have 37 locations.<br /><br />“It
was always founded on the idea of finding ways to market ourselves more
effectively, more efficiently, to kind of band together and hopefully
get more marketing power in the way that the chains have the marketing
power that an independent can’t afford,” Siobhan Reidy said.<br /><br />Membership
has varied, running roughly from between 35 and 50 locations, but
organizers say that has stabilized around 40. DeMuth said two or three
new restaurants could be added by month’s end.<span class="aa"></span><br />
<span class="pp"></span>DeMuth
said the rewards card, which can be obtained at member restaurants and
is operated by a vendor, benefited from the base recognition and loyalty
that the Louisville Originals had built up before for the program
started.<br /><br />“We thought we’d only sell them at Christmas time,” she said.<br />
<br /><a href="http://www.courier-journal.com/article/20130106/BETTERLIFE05/301060026/Serving-up-rewards-Louisville-Originals-card-offers-points-dining">http://www.courier-journal.com/article/20130106/BETTERLIFE05/301060026/Serving-up-rewards-Louisville-Originals-card-offers-points-dining</a><br /><br />Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-25718131700443083682012-11-06T14:52:00.000-05:002012-11-06T14:56:32.575-05:00Online Gift Card Sales Through PowerCard<table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"><tbody>
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<div style="color: #001a81;">
<span style="color: #4c4c4c;">3 Ways to INCREASE your</span> <img align="right" border="0" height="100" hspace="5" name="ACCOUNT.IMAGE.118" src="http://ih.constantcontact.com/fs193/1102761004386/img/118.png" vspace="5" width="120" /></div>
<div style="color: #4c4c4c;">
gift card sales in 2012</div>
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<br /></div>
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<tr><td colspan="1" rowspan="1" style="font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;"><img border="0" height="45" name="ACCOUNT.IMAGE.115" src="http://ih.constantcontact.com/fs193/1102761004386/img/115.png" width="55" /></td><td colspan="1" rowspan="1" style="font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;"><div style="color: #d63931; font-size: 21px; line-height: 24px; margin: 0px; padding: 4px 15px 4px 10px; width: 440px;">
1. Add eGift Cards to your holiday sales</div>
<div style="color: #4c4c4c; font-size: 12px; padding: 0px;">
<ul style="list-style-type: square; margin-top: 0pt;">
<li style="padding: 0pt;">eGift Cards are sold online and emailed to customers with 9-digit numbers</li>
<li>handkey 9-digit number into PowerCard software to redeem the value</li>
<li>value sold online is direct-deposited in to your bank account</li>
</ul>
</div>
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<tr><td colspan="1" rowspan="1" style="font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;"><img border="0" height="55" name="ACCOUNT.IMAGE.117" src="http://ih.constantcontact.com/fs193/1102761004386/img/117.png" width="53" /></td><td colspan="1" rowspan="1" style="font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;"><div style="color: #d63931; font-size: 21px; line-height: 24px; margin: 0px; padding: 4px 15px 4px 10px; width: 440px;">
2. Sell your gift cards through your website</div>
<div style="color: #4c4c4c; font-size: 12px; padding: 0px;">
<ul style="list-style-type: square; margin-top: 0pt;">
<li>we process the transaction and reimburse your sales dollars each month</li>
<li>you receive an email after each sale notifying you of the sale</li>
<li>you mail the gift cards from your location</li>
</ul>
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<img border="0" height="50" name="ACCOUNT.IMAGE.101" src="http://ih.constantcontact.com/fs193/1102761004386/img/101.png" width="50" /></div>
</td><td colspan="1" rowspan="1" style="font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;"><div style="color: #d63931; font-size: 21px; line-height: 24px; margin: 0px; padding: 4px 15px 4px 10px; width: 440px;">
3. Sell standard and eGift cards on Facebook</div>
<div style="color: #4c4c4c; font-size: 12px; padding: 0px;">
<ul style="list-style-type: square; margin-top: 0pt;">
<li>gift card sales app is installed on to your Facebook page:</li>
<ul>
<li>View <a href="http://r20.rs6.net/tn.jsp?e=001Ev-9IFSEQmtIpMApKKbGEe7L-Oi1JBWNyGFKbMqjEWDEOJXj7fojhs_MIDSJF_bcbyurtjf7kJORDwI6hVrJebpusddjwA1h3DeWfXEpkmuxiTiESfkcFmuR_HXHSXbzX3g2BxTo2VF3pcJHChRWGM2ysy0gJRRPNtcGtoQnvHg=" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">Sample Sales Page</a></li>
</ul>
<li style="margin-left: 30px;">turn Visitors and LIKES in to gift card sales by installing the new app</li>
</ul>
</div>
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<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;">
<b><i><br />
</i></b></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;">
<b>Wow, that is easy! How much does it cost?</b></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
Only a $50.00 set-up and 6.5% of sales (+ 3.5% for credit card processing fees).</div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;">
<b>How do I get started?</b></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
Just reply to this email (support@powercard.com) or call Lisa at (877) 229-7299 x 1.</div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif;">
<b>Don't process your gift cards with PowerCard?</b></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
No problem, we can import your existing gift cards in to our system and you keep on rolling.</div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="color: #4c4c4c; font-family: 'Trebuchet MS',Verdana,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
Thanks for your support!</div>
<div>
<span style="font-size: 10pt;">877-229-7299 x1</span></div>
<a href="mailto:support@powercard.com" shape="rect" style="color: #333333; text-decoration: underline;" target="_blank">lisa@powercard.com</a><a href="http://myemail.constantcontact.com/Online-Gift-Card-Sales-Through-PowerCard.html?soid=1102761004386&aid=UVqRzHJseZE"><br />
<br />
http://myemail.constantcontact.com/Online-Gift-Card-Sales-Through-PowerCard.html?soid=1102761004386&aid=UVqRzHJseZE</a></td></tr>
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Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-26845970143374684842012-08-22T10:07:00.001-04:002012-08-22T10:07:50.899-04:00Article - Operators, customers say loyalty programs grow business<b>Operators, customers say loyalty programs grow business<br /></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMbQsJ5uAmzij7yW04jcG2dftaZB01ZTDT7t9BUgQ8rh0nKIkJhgucNdFfr-O8Dy0J1xJPXDRJvGJbkXB5PUDVLsl6V5ps84cPOIOZQSzXrTFIjBXz5Buf4WDNeGzi3_8TnvjePXRgaroL/s1600/nra.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMbQsJ5uAmzij7yW04jcG2dftaZB01ZTDT7t9BUgQ8rh0nKIkJhgucNdFfr-O8Dy0J1xJPXDRJvGJbkXB5PUDVLsl6V5ps84cPOIOZQSzXrTFIjBXz5Buf4WDNeGzi3_8TnvjePXRgaroL/s200/nra.jpg" width="200" /></a></div>
Restaurateurs are feeding
consumers' appetites for perceived value by serving up more frequent
diner programs at their various establishments, National Restaurant
Association research finds.<br />
According to the <a href="http://restaurant.org/research/forecast/">2012 Restaurant Industry Forecast</a>,
approximately 30 percent of restaurant operators are offering
frequent-diner programs to their customers in order to increase
patronage and loyalty.<br />
The research found that 57 percent of all adults said they'd be more
likely to patronize restaurants offering customer-loyalty and reward
programs.<br /><br />
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"Offering frequent diner
programs is one way to satisfy customers' desire for increased value,
especially during tougher economic times when consumers want to dine
out, but may need a little more incentive to do so," said <a href="http://restaurant.org/aboutus/speakers/bios/?id=7">Hudson Riehle</a>,
senior vice president of the NRA's Knowledge & Research Group.
"Rewarding loyalty is not only a great way for operators to thank their
guests, but also continue to build that customer base going forward."<br /><br />
Among operators who provide those programs, 56 percent in family
dining, 45 percent in casual dining, 69 percent in fine dining, 67
percent in quick-service and 52 percent in fast casual, said their
respective offerings are more popular now than they were two years ago.<br /><a href="http://www.restaurant.org/nra_news_blog/2012/03/operators-customers-say-loyalty-programs-grow-business.cfm#.UDTjsVIHC1E.gmail">http://www.restaurant.org/nra_news_blog/2012/03/operators-customers-say-loyalty-programs-grow-business.cfm#.UDTjsVIHC1E.gmail</a><br />
</div>
</div>
Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-57423557146143479012012-08-08T16:15:00.000-04:002012-08-08T16:28:22.654-04:00Wish Your Customers a Happy Birthday and Anniversary!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHTKmtMsWoJkKjNCIC6gidBk40apuhTjaxQJh18KqcVaWHeF9jv0i_sCe5Z7nT-1Rx4d-BOq8BggH6Xvr_01mkATvPUGt0euugOrvnnUYJ65vtSr4dzuVz7rXhMsr_ybqVSj5zZNFjNN7w/s1600/MH900422322.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHTKmtMsWoJkKjNCIC6gidBk40apuhTjaxQJh18KqcVaWHeF9jv0i_sCe5Z7nT-1Rx4d-BOq8BggH6Xvr_01mkATvPUGt0euugOrvnnUYJ65vtSr4dzuVz7rXhMsr_ybqVSj5zZNFjNN7w/s200/MH900422322.JPG" width="200" /></a></div>
<span style="color: #333333; font-family: trebuchet ms; font-size: 100%;">We
have established programs to help you efficiently market to customers
using customer birthday and anniversary dates already stored in your
database.<br /><br /><b>Birthday and/or Anniversary E-mails</b><br />We can
automatically send "Happy Birthday" and "Happy Anniversary" emails to
your customers using a custom created email template for your business.
All you need to do is provide us the offer you would like to send to
your customers on their special day. Examples are "free dessert" or "5%
off next purchase". The cost is $25.00 a month per program for unlimited emails.<br /><br /><b>Direct Mail Postcards</b><br />This
is our most effective program. We can mail custom designed Birthday
and/or Anniversary postcards to your customers - one in three
customers who receive a postcard will visit your location. Please <a href="mailto:support@powercard.com">contact us</a> for pricing and details.<br /><br /><b>How Many Customers Can I Market To?</b><br />Glad
you asked! We recently updated the Birthday/Anniversary report in your
Dashboard. The new report provides a detailed breakdown of the amount
emails and addresses you have collected. We only include customers that
have opted to receive communications. <br /><br />To log-in to your Dashboard, visit the following link:<br /><a href="http://www.powercard.com/biz">http://www.powercard.com/biz</a><br /><br />We can also help you with any other direct mail campaign you would like to send. Please call 877-229-7299 or email</span><a href="mailto:support@powercard.com" shape="rect" style="color: blue; font-family: trebuchet ms; text-decoration: underline;" target="_blank"><span style="color: #333333;"><span style="font-family: trebuchet ms;"> </span></span>support@powercard.com</a></div>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-20795844718555082732012-07-24T12:38:00.002-04:002012-07-24T12:38:24.362-04:00Are You Making the Most of Your Customer Feedback?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgojWAFB_8l1b6pROLuI9yicDFDHXxZySTgiLIXEToJSLijVIOlN1xg_arQZ0i8GlSjUfd2PHeVQnAVo22cuJlZOt3a9jP3dNdT_MnklxoW6JiYLyGgFeqlwsPdaO-wh0VS1GlsHJcUTf7r/s1600/socialscore.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgojWAFB_8l1b6pROLuI9yicDFDHXxZySTgiLIXEToJSLijVIOlN1xg_arQZ0i8GlSjUfd2PHeVQnAVo22cuJlZOt3a9jP3dNdT_MnklxoW6JiYLyGgFeqlwsPdaO-wh0VS1GlsHJcUTf7r/s200/socialscore.gif" width="200" /></a></div>
Did you know that customers are sent a "Thank You" for visiting email after they use their rewards card at your location. This is an automatic feature that goes to valid customer emails and that have opted to receive email communications. This email can be edited by you at anytime (great opportunity to utilize a bounce back offer!). <br /><br />At the bottom of each email is a survey link. This allows customers to provide feedback about their visit to your location. This feedback is invaluable as it can be a tool to be informed of a negative experience or even bask in the glory of a positive review! <br /><br />With this customer feedback you can:<br />-Post comments to your Facebook and/or Twitter pages. <br />-Get a performance breakdown of your employees. <br />-Contact customers based on their responses. <br />
-View a chart of feedback and customer satisfaction. <br /><br />To access this information, sign in to your DASHBOARD:<br /><a href="http://www.powercard.com/biz">http://www.powercard.com/biz</a><br />
<br />
Click on the "Customer Satisfaction Rating" link at the top of the page. <br /><br />Please contact our office with any questions.<br /><br />877-229-7299<br />877-256-6883 (After Hours)<br /><a href="http://www.powercard.com/">www.powercard.com</a><br /><span id="goog_650630041"></span><span id="goog_650630042"></span><a href="mailto:support@powercard.com" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">support@powercard.com</a><a href="mailto:support@powercard.com" shape="rect" style="color: blue; text-decoration: underline;" target="_blank"><br /></a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-92104495261893123282012-06-28T15:21:00.000-04:002012-06-28T15:21:09.972-04:00Removing Frequent Customers from Fraud Reports<span style="font-family: trebuchet ms;">To remove frequent
customers from showing up on the Fraud Reports, sign into your Dashboard: </span><a href="http://www.powercard.com/biz/accounts/"><span style="font-family: trebuchet ms;">www.powercard.com/biz</span></a><br />
<br />
<span style="font-family: trebuchet ms;">Once
logged in, choose the "Search Customer Database" option under the
Customer Database section. Search for your customer. Once the customer
information has been located, click on the "edit" link. Scroll down to
the bottom and check the box next to "Frequent Customer". This will
permanently remove the customer from the reports. To add the customer
back to the report list, simply uncheck the box.<br /><br />For more information and detailed descriptions of each fraud report, visit on the following link: <a href="http://powercardsoftware.blogspot.com/2011/04/fraud-reports.html">http://powercardsoftware.blogspot.com/2011/04/fraud-reports.html</a></span><br />
<br />
<span style="font-family: trebuchet ms;">Please contact our support team with any questions.</span><br />
<span style="font-family: trebuchet ms;">877-229-7299 </span><br />
<a href="mailto:support@powercard.com"><span style="font-family: trebuchet ms;">support@powercard.com </span></a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-50029900912606111582012-05-24T16:42:00.000-04:002012-05-24T16:42:13.270-04:00Meet the Staff - Amber Wilson<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2kGWIbt2NSYV69znRfJcajBJ9GCOEPQ3RLOSqDxXVA-PU1BXNTzAttFZCgcyHPYJezCj_8JmpIgWR13Rch5pTNdhwYPs4WtHDMkY9q2w1IswOdn6KhzU1XWiHjqo8oAd4UbOZF1nu1iyt/s1600/amberwilson.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2kGWIbt2NSYV69znRfJcajBJ9GCOEPQ3RLOSqDxXVA-PU1BXNTzAttFZCgcyHPYJezCj_8JmpIgWR13Rch5pTNdhwYPs4WtHDMkY9q2w1IswOdn6KhzU1XWiHjqo8oAd4UbOZF1nu1iyt/s200/amberwilson.jpg" width="187" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge7QnL9QTbMQR5l_USycfcwlXIYfT3ijtwwD-yEjiB7YsMIuaN74Q0l-MpRklDdyE8eS5E27RJnPYsFyaxeNvNzsL-xWyQrbTFDtmRxTsD9hW71q0iwzgq1pOsq4o3IB1IZhqglwopoKKR/s1600/amberwilson.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><br />
<b>Name:</b> Amber Wilson<br />
<b><br />Hire Date:</b> 2/13/12<br />
<br />
<b>Title:</b> Accounting/Administration <br />
<b><br />What Does Accounting/Administration Do?:</b> <br />
To me all the fun stuff…preparing invoices and statements, processing payments, and reconciliations. Lisa has passed the monthly newsletter torch to me so don’t forget to submit your upcoming events on <a href="http://www.powercard.com/biz">http://www.powercard.com/biz</a>.<b><br /><br /><br />Work Experience:</b> <br />
Over 10 year’s administrative experience in the banking, grocery and real estate industries. Most recently was an office manager for a small company here in Wilmington. Before that spent 2 ½ years at SuperValu as an advertising coordinator handling the Foodland group.<br />
<br />
<b>Proudest Moment:</b> <br />
I have never been a runner but this March I completed my first 15K! <br />
<br />
<b>What Is Your Favorite Meal?</b> <br />
Hmmm…Does dessert count? I have a sweet tooth and love Key Lime Pie. It’s my favorite!!!<br />
<br />
<b>Which Muppet do You Most Identify With?</b> <br />
I guess it would be Count Dracula. I do work in accounting!<br />
<br />
Contact Amber Wilson at:<br />
<a href="mailto:amber@powercard.com">amber@powercard.com</a><br />
877-229-7299Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-35189376466176259102012-05-15T15:40:00.000-04:002012-05-15T15:40:34.283-04:00Meet the Staff - Lisa Bernstein<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD84HIg9gtfFLQwecGn6ChX9XA6-xHU7NLO2C7PeAIgfgxcP-kUE7_1RKDv5V2B3ppTprSrnf29hFFxjCKqImcbRyIe_WKMpzmxqIp_L9pYHfMGsJrfIYPJoTV1Apn2pYWuxYNF_n84jG6/s1600/lisa.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD84HIg9gtfFLQwecGn6ChX9XA6-xHU7NLO2C7PeAIgfgxcP-kUE7_1RKDv5V2B3ppTprSrnf29hFFxjCKqImcbRyIe_WKMpzmxqIp_L9pYHfMGsJrfIYPJoTV1Apn2pYWuxYNF_n84jG6/s200/lisa.jpg" width="195" /></a><b><span style="font-family: "Trebuchet MS",sans-serif;">We decided that it's time to introduce our talented staff! Up first is Lisa. Look for more staff members soon! </span></b><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Name: </b><span style="font-family: "Trebuchet MS",sans-serif;">Lisa Bernstein</span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Hire Date:</b><span style="font-family: "Trebuchet MS",sans-serif;"> 10/2005</span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Title: </b><span style="font-family: "Trebuchet MS",sans-serif;">Client Manager</span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">What Does a Client Manager Do:</b><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Best
part of my job is working with our customers. I love the relationships
that have been built over the years. I am always in awe at the talent
and ambition of the small business owner. </span><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;"><br />Besides the customer management piece, I do a
lot of the marketing for PowerCard including writing most of our blog
(let me know if you have any suggestions for a post):</span><br style="font-family: "Trebuchet MS",sans-serif;" /><a href="http://powercardsoftware.blogspot.com/" style="font-family: "Trebuchet MS",sans-serif;" target="_blank">http://powercardsoftware.blogspot</a><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Work Experience:</b><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">I've waited on a lot of tables in my days, so I have a solid understanding (and respect) for how a restaurant works! </span><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">I have also been in the Marketing/Sales field for over 13 years now and have worked </span><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">at Ingersoll-Rand (Tactical Marketing), RightMinds Advertising Agency as well as SCOTTY Telecommunications. </span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Proudest Moment:</b><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Giving birth to my son Logan in September 2010. I'm grateful everyday for that little guy. </span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">What is Your Favorite Meal?</b><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">My husband is an amazing cook, he even went to culinary school. If I had to pick a favorite of his dishes, it would be his Vietnamese Pho Bo Soup</span>. <br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><b style="font-family: "Trebuchet MS",sans-serif;">Which Muppet do you most identify with?</b><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Is this question because our company President's name is Kermit? </span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">I would say Fozzy Bear. I love corny jokes. Here's one for you:</span><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Q:Why are fish afraid of computers?</span><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">A: Because of the Inter"net."</span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Wocka, Wocka!</span><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><br style="font-family: "Trebuchet MS",sans-serif;" /><span style="font-family: "Trebuchet MS",sans-serif;">Contact Lisa Bernstein at:</span><br style="font-family: "Trebuchet MS",sans-serif;" /><a href="mailto:lisa@powercard.com" style="font-family: "Trebuchet MS",sans-serif;" target="_blank">lisa@powercard.com</a><br style="font-family: "Trebuchet MS",sans-serif;" /><a href="tel:877-229-7299" style="font-family: "Trebuchet MS",sans-serif;" target="_blank">877-229-7299</a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-82217499301212020312012-04-17T13:04:00.000-04:002012-04-17T13:04:06.322-04:00PowerCard Now Offers SMS Text Messaging!<div class="separator" style="clear: both; text-align: center;">
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<tr><td align="left" colspan="1" rowspan="1" style="color: #333333; font-size: 10pt; text-align: left;">Stay in touch with your customers through SMS Text Messaging. <br /><ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh27GiUq2sA7xrD1EsNmsaF4C9obO6d5_NZxIP85QSr9fyTbT1WgSlHXG0y8izCUyNsNTJbWepUYCfSeD3CnYRbXmuFzYtTt8JPEi-7wHjdNixyevR8lOhBUYhw901xBgxZuN2coXmxEOAL/s1600/21.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>
<li>
Receive your own local phone number for text messaging.</li>
<li> Send special offers and events right to your customer's mobile phone.</li>
<li> Invite customers to join your new Text Message program.</li>
<li> View reports on who responded to the text message and how much they spent!</li>
<li> No activation fee and only $0.05 per text message (min $5 per month).</li>
</ul>
Plus, your customers can text "Join" to your local number and they'll automatically be enrolled in your program!<br />
<br />
Contact PowerCard at (877) 229-7299 or <a href="mailto:support@powercard.com">support@powercard.com</a> to get started today.</td></tr>
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<tr><td align="left" colspan="1" rowspan="1" style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 10pt; text-align: left;"><br /><a href="http://r20.rs6.net/tn.jsp?e=001zqd1dJOETNLi5vzNxhzPeGqGtE7IHwBW6NVCeGR5i8zU-dwM8CP7k_4ugKHVhXVTQ9T2WoHbkayIkbzj3-McPRsi2YMLuFZuG7yasZS2fouOyp0vFoPWd1Z1U9kUeSFw" shape="rect" style="color: #333333; text-decoration: underline;" target="_blank"></a></td></tr>
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</td></tr>
</tbody></table>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-89954673725147421932012-03-16T11:45:00.002-04:002012-03-16T11:45:47.068-04:00PowerCard Wins 2011 Constant Contact All Star Award<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaDCWbFOy5hOZQoWL1XC1ci8J5UtdOczffvGjQrfSh8e_jhnrC2C27e7VVp4SXEqSfztGdvFtv8-5Vy305JAT3hMTWVowhwYBk20jZIz0sVHb4cfTT4mErYDvKxfvMCyATL-9w88wo2BUq/s1600/2011-AllStar-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaDCWbFOy5hOZQoWL1XC1ci8J5UtdOczffvGjQrfSh8e_jhnrC2C27e7VVp4SXEqSfztGdvFtv8-5Vy305JAT3hMTWVowhwYBk20jZIz0sVHb4cfTT4mErYDvKxfvMCyATL-9w88wo2BUq/s200/2011-AllStar-logo.png" width="154" /></a></div>
PowerCard has received the 2011 All Star Award from <a href="http://www.constantcontact.com/index.jsp?pn=powercard">Constant Contact®, Inc., </a>the trusted marketing advisor to more than half a million small
organizations worldwide. Each year, a select group of Constant Contact
customers are honored with the All Star Award for their exemplary
marketing results. PowerCard’s results ranked among the top 10% of
Constant Contact’s customer base.<br />
<br />
PowerCard is honored to receive this award and would like to thank all of our customers for your support! <br />
<br />
<br />
<br /><br /><br />877-229-7299<br />
877-256-6883 (After Hours)<br />
<a href="http://www.powercard.com/">www.powercard.com</a><br />
<span id="goog_650630041"></span><span id="goog_650630042"></span><a href="http://www.blogger.com/"></a><a href="mailto:support@powercard.com" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">support@powercard.com</a><a href="mailto:support@powercard.com" shape="rect" style="color: blue; text-decoration: underline;" target="_blank"><br />
</a><br />Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-71698785365947941742012-03-07T14:00:00.004-05:002012-03-07T14:00:45.469-05:00Article - Loyalty Payoffs<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2JrbwrkCvUemSsNqw86AYfWCqHqWrye8WgHKibtR4EWjrSYU2UJVY0oCW0op3jfZoz4uhnFUaw7JXFRNm0Tyb5pAXW2kT64htDrDw-1gH2jZmZM_gdA1QTC9eqtGvnCe4AYpMw1OeyCFZ/s1600/rmgt-logo03.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2JrbwrkCvUemSsNqw86AYfWCqHqWrye8WgHKibtR4EWjrSYU2UJVY0oCW0op3jfZoz4uhnFUaw7JXFRNm0Tyb5pAXW2kT64htDrDw-1gH2jZmZM_gdA1QTC9eqtGvnCe4AYpMw1OeyCFZ/s1600/rmgt-logo03.png" /></a></div>
<h1 class="title">
Loyalty Payoffs<br /><br /></h1>
A new loyalty program at Copperleaf Restaurant at Cedarbrook Lodge in Seattle launched yesterday.<br />
“We want to show that we value the relationship with our customers,
by giving back,” says culinary director Roy Breiman. “We want to show a
genuine concern for the people who come here.”<br />
And the program helps the restaurant, he adds, because it encourages
customers to come back and accrue points or redeem rewards. It also
introduces diners to new items on the restaurant’s menu, such as opting
for a dessert when they usually wouldn’t.<br /><br />
Guests can sign up for Copperleaf Rewards online and they are
immediately eligible for awards including a $20 gift certificate; and a
complementary appetizer when purchasing two entrées any Sunday or
Monday.<br />
Members also receive rewards such as a complementary dessert on their
birthday and a $20 gift certificate on the anniversary of them joining
Copperleaf Rewards.<br /><br />
In addition, they accrue points each time they eat at the restaurant,
based on how much they spend. They can redeem them for anything from a
custom blended wine tasting for two people (150 points), to a
seven-course tasting menu for two people with select northwest wine
pairings and custom made herb boxes with organic garden seeds (7,500
points).<br /><br />
“A lot of our benchmarks for points are based around what we’re known for—high quality food and wine,” Breiman says.<br />
The Greene Turtle chain of 31 casual dining/sports bars based in
Maryland, with locations in three states and Washington, D.C., has had
success for many years with its Mug Club loyalty program.<br />
Customers pay an upfront fee of $35 to $45 (depending on the market)
to buy a logoed mug that they keep at the restaurant. Any time they
order a 16-ounce pint of beer, their 18-ounce mug is filled, so they get
a discount—“and that’s any beer, any time,” says Chris Janush,
spokesman for the brand.<br /><br />
Members are also invited to exclusive events or offers such as free
appetizers during happy hour “so they do have a sense of ownership and
VIP membership when they come in,” he says.<br />
“What it does for us is it creates a relationship with customers.
What we really try to develop in every location we open is the
neighborhood feel. There’s that feeling when you come in that employees
will remember who you are.”<br /><br />
And having these members is great marketing, Janush adds. “They are really brand ambassadors for us.”<br />
Aroma Thyme Bistro in Ellenville, New York, has three levels to its loyalty program: silver, gold and platinum.<br /><br />
Alongside the typical offer of a free entrée on members’ birthdays, it makes more extravagant offers.<br />
Every month there’s a drawing for four to six free birthday parties for members to bring at least 10 of their friends.<br /><br />
“We want more people than less because when you get a group of people
together they start drinking,” says chef and owner Marcus Guilliano.
“There’s more synergy with 10 or more people.”<br />
These parties have a $21 and more per person alcohol average,” he
says. “And we all know how profitable alcohol is. I take a slow night
and bring in 10 to 20 people.”<br /><br />
Guilliano’s also found that he can upsell to these members, but that
he should do it once they’re in the restaurant, not before. “We’ve found
that people respond better to that once they’re in the room, having a
party, and in the mood.”<br /><br />
Aroma Thyme Bistro also runs a couple of Top 50 parties.<br /><br />
“We throw a party for our top spenders in a year. We put out the
food; they buy the drinks,” Guilliano says. “We do upscale food and it’s
not unlikely that guests will buy expensive wine. We can make $1,500 to
$2,000 of sales in one night from alcohol.”<br /><br />
And he ensures he keeps his members coming back.<br /><br />
“If someone doesn’t dine with us for six months we send a card to our
top 500 spenders with an offer to entice them back in,” he says. “We
spent $466 just before Thanksgiving to send a no strings attached offer
of $10 off for the next month and the result was just over $1,700 back.”<br /><br />
Loyalty programs can be very valuable if they’re part of an
integrated marketing strategy,” says Denise Lee Yohn, a brand consultant
who specializes in restaurant companies.<br /><br />
“If you are trying to reward your best customers, a loyalty program can be very effective.”<br />
But she cautions against two things:<br />
<ul>
<li>Don’t be in too much or too little contact with your members. Around
twice a month is ideal, Lee Yohn says. “You don’t want to inundate them
with communication, but make sure you remain on your customers’ radar
screens.<br /></li>
<li>Don’t provide communication that’s not relevant to your loyalty
program members. “Don’t just beat your own chest and talk about the
great things that you do. People don’t always want to be hearing you
talk about yourself.” Much better, she says, is to give members offers.</li>
</ul>
Loyalty programs are also a great opportunity, Lee Yohn says, to gather data on your customers.<br />
“You can then use that information to send out personalized offers,” she adds.<br /><br />
“You might as well use that to address [your customers] personally or to develop a targeted offer.”<br /><br />
It also means you can tailor your offerings specifically to a guest.
“If you capture their birthdate, send them a birthday greeting and give
them something free, but at least acknowledge that it’s a special date.
You could also send out offers for their wedding anniversary, their
kids’ birthdays, and other events.”<br /><br />
The Greene Turtle doesn’t gather information beyond birthdays from
its Mug Club members “but going forward we do want to learn more about
them,” Janush says.<br /><br />
“We have talked about a loyalty program that’s card based or code
based on a phone to learn more about our customers. We would hope that
can help us come up with better decisions and programs to grow revenue
and keep us as a very attractive franchise opportunity.”<br />
<em>By Amanda Baltazar<br /><br /><a href="http://www.rmgtmagazine.com/content/loyalty-payoffs">http://www.rmgtmagazine.com/content/loyalty-payoffs<br /></a></em><em><i><br /></i>Special thanks to Christopher Youngers at <a href="http://cafetriokc.com/wp2/">Cafe Trio</a> for sending us this article!</em><em></em>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-68737360453796927342012-03-07T13:49:00.001-05:002012-03-07T13:49:53.831-05:00Article - Commentary: Loyalty marketing drives sales and brand affinity<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJgZICxOUpihjMMuTPbTm27UTIrFd7aePoDzfW5I4rHhpeg3KcYC_UmSOrvFH2ttuULEj_5zMnkwd1kA2JeKW6eVP6cfY3vsi7tI5TCeMgzMsg6EfEGsB9q6iesLa2k0v9p6rq9Nhc4E9s/s1600/qsrweb.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJgZICxOUpihjMMuTPbTm27UTIrFd7aePoDzfW5I4rHhpeg3KcYC_UmSOrvFH2ttuULEj_5zMnkwd1kA2JeKW6eVP6cfY3vsi7tI5TCeMgzMsg6EfEGsB9q6iesLa2k0v9p6rq9Nhc4E9s/s1600/qsrweb.gif" /></a></div>
<h2 itemprop="name">
Commentary: Loyalty marketing drives sales and brand affinity<br /></h2>
<h2 itemprop="name">
<br /></h2>
By Alan Chung, CEO of Perka<br /><br />
In January, Starbucks shared some statistics to prove once and for all that loyalty marketing drives sales and brand affinity.<br />
In its most recent earnings announcement, the company president
reported that the My Starbucks Rewards program grew by more than 400,000
members in December 2011 alone – now totaling almost 4 million members.
Just as impressive, 1 in 4 customers are using rewards cards instead of
cash at the till, which create many other advantages. And in terms of
sales impact, Starbucks' president said that the loyalty program is
contributing to the topline in a significant way.<br />
So, what does this mean for smaller QSRs? If your business is like
most, you don't have the millions of dollars and other resources to do
what Starbucks has done. But that doesn't mean loyalty marketing isn't a
fit for your business. Perhaps you've tried punch cards in the past,
but were unable to track the benefits of the program. Well, the
landscape has changed in the past five years and here are three themes
that will bring you up to speed on loyalty marketing today:<br /><br />
<strong>Not all Customers are Created Equal</strong><br />
Loyal customers can drive more than half of your sales. According to
the Center for Retail Management at Northwestern University, about 12-15
percent of a business's most loyal customers contribute 55-70 percent
of the company's total sales. These customers not only give their
patronage to your business – they are also a source of growth. In a
recent study by Granbury Restaurant Solutions about customer loyalty
programs in restaurants, 82 percent of loyalty program members referred
at least one person, and 42 percent referred four or more. Your most
loyal, VIP customers are a powerful asset!<br />
Just imagine what your business could be like if you were able to
turn some of your regular customers into loyal VIPs. For example, at
Perka, our loyalty revenue calculator was designed to help assess the
spending habits of your current customer base and estimate, in advance,
the impact that a loyalty program could have on your bottom line. The
result could mean thousands dollars in additional annual sales.<br /><br />
<strong>Loyalty Programs are a More A Sustainable Alternative to Daily Deals</strong><br />
In recent years, you may have felt a lot of pressure to join the
daily deals bandwagon. Some small businesses have found success with
them, but in truth, that group is the minority. Although deal campaigns
may bring in a handful of new customers, these programs don't promote
long-term patronage and can be financially detrimental to small
businesses as steep discounts gouge your bottom line. According to
Beyond Customer, it costs nearly seven times more to recruit a new
customer than it does to keep a current one. And since we know loyal
customers refer friends, investing in your VIPs is the most sustainable
way for small QSRs to increase your customer base.<br />
Loyalty programs have also proven financial gains for companies who
use them. The book, The Twelve Laws of Loyalty, cites a Bain Consulting
study, which found the average company loses 20-40 percent of its
customers every year. By decreasing customer attrition by just 5
percent, your business can improve its bottom line profits by 25-85
percent. Similarly, increasing customer loyalty by 1 percent is
equivalent to reducing costs by 10 percent.<br />
<strong><br />Forget Paper Cards, Loyalty is Mobile</strong><br />
If you've tried paper punch card programs in the past and found them
cumbersome and difficult to track, you're not alone. Many small QSRs
have avoided or stopped running loyalty programs because of that reason.
But according to Deloitte Consulting, companies that track their
customer loyalty are up to 60 percent more profitable. And in the past
five years or so, technology has drastically improved tracking
convenience.<br />
Enter the mobile phone. Experian Simmons reported that more than 33
million U.S. consumers use mobile phones for shopping and many loyalty
programs are recognizing the need to go mobile.<br />
What business owners love is that mobile-based loyalty programs
remove the anonymity of punch cards. You can know your best customers by
name and build a relationship with them. Provide targeted offers based
on their spending habits and best of all, mobile applications track the
results of your program for you – you'll easily be able to see how the
spending habits of your customers change and to what extent your loyalty
program is growing.<br />
Major companies like Starbucks are realizing the benefits of loyalty
marketing and many QSRs are missing out on some degree of financial
gains. Loyalty works: regardless of your industry, regardless of your
size. And technology has made it easier than ever to get started. Your
customers and bottom line will thank you.<br />
<em><br /><a href="http://www.qsrweb.com/article/190643/Commentary-Loyalty-marketing-drives-sales-and-brand-affinity">http://www.qsrweb.com/article/190643/Commentary-Loyalty-marketing-drives-sales-and-brand-affinity</a><br /><i><br /></i>Special thanks to Christopher Youngers at <a href="http://cafetriokc.com/wp2/">Cafe Trio</a> for sending us this article! </em>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-42675482638585463162011-12-12T09:52:00.000-05:002011-12-12T09:52:26.057-05:00PowerCard connects merchants, customers<a href="http://wilmingtonbiz.com/industry_news_details.php?id=3038#.TuYVJT2G3qw.blogger">PowerCard connects merchants, customers</a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-35017141625333913922011-11-28T11:09:00.001-05:002011-11-28T11:13:08.800-05:00PowerCard Mobile Article in Quick Service Restaurant Magazine<div class="separator" style="clear: both; font-family: "Trebuchet MS",sans-serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNWL5vRpx2_NH36oqf6THZh6bgLDRYY8ErmY8aXik3I8GaUW6SiF-RzqphB6ja33D7c-Ed-6dVAgcXWsoes6lNf4WsGalrp09j-94UWmIhH9AOKbqeN1HoLIF1TKgIK7pydc4pm_R3NRHZ/s1600/qsr_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNWL5vRpx2_NH36oqf6THZh6bgLDRYY8ErmY8aXik3I8GaUW6SiF-RzqphB6ja33D7c-Ed-6dVAgcXWsoes6lNf4WsGalrp09j-94UWmIhH9AOKbqeN1HoLIF1TKgIK7pydc4pm_R3NRHZ/s200/qsr_logo.jpg" width="200" /></a></div><h1 class="title" style="font-family: "Trebuchet MS",sans-serif;">PowerCard Goes Mobile<br />
</h1><div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">PowerCard, a loyalty card processor that assists restaurants in building business growth through customer-retention technologies, has launched a mobile version of its customer-loyalty program. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">PowerCard’s traditional software has helped more than 1,600 merchants throughout the United States and Canada to increase consumer profitability and overall growth since 2002. Now PowerCard customers have the option to add a mobile component to their already successful marketing programs.<br />
</span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">For more than nine years, PowerCard has provided merchants with customer solutions through the use of a loyalty card. With the evolution of technology, the public’s craving for instant response, and the world’s desire to become more environmentally friendly, PowerCard has developed a new take on its current program that will satisfy these needs and more. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">The launch of PowerCard’s card-free mobile services allows merchants the ability to run, administer and maximize mobile marketing campaigns. The addition of a virtual platform reduces overall costs, improves response time and provides consumers with the enhanced and instant convenience demanded in today’s marketplace. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">“The development of PowerCard mobile has been met with great anticipation among our clients,” says Kermit Austin, president of PowerCard. “The added value of real-time registration, enhanced affordability, improved tracking and analysis, and personal communication with the customer that the mobile version will offer has really piqued their interest.”<br />
</span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">PowerCard’s mobile program eliminates the need for the customer to carry a plastic card. Instead, a customer can register for the loyalty program using their cellular phone’s texting service; smart phone users can also scan a unique QR code or visit a website to register. The registration process takes place via texting or online, increasing speed of completion and eliminating the hassle and cost of paperwork. Once registered, the customer receives promotions and reward points via SMS text from a local landline. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">“There are a lot of loyalty providers out there,” Austin says.</span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">“One of the many differences with PowerCard is the ability to personalize your customer communication and marketing efforts.”<br />
</span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">Picazzo’s, an Italian restaurant specializing in Organic, local and Gluten Free Italian food with locations throughout Arizona, is the first PowerCard customer to employ the mobile loyalty program. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">“As our restaurant continues to grow, we need a system that will grow with it,” says restaurant owner Rick Freedman. </span></div><span style="font-family: "Trebuchet MS",sans-serif;"> </span><br />
<div style="font-family: "Trebuchet MS",sans-serif;"><span class="Apple-style-span" style="font-size: small;">“And as an organic restaurant, we try to support green initiatives. We have seen outstanding results with PowerCard’s traditional card program over the past five years but now we are looking forward to what the organic, mobile application will enable us to do for our customers. Efficiency is key in the restaurant industry and PowerCard truly understands that. We want to bring our customers back time after time and PowerCard has proven that it does that.”<br />
<br />
<a href="http://www.qsrmagazine.com/news/powercard-goes-mobile">http://www.qsrmagazine.com/news/powercard-goes-mobile</a></span></div><h1 class="title" style="font-family: "Trebuchet MS",sans-serif;"><br />
</h1>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-46542248466951324512011-10-14T10:53:00.000-04:002012-03-16T12:23:14.097-04:00PowerCard Goes Mobile!<i><span style="font-size: 11pt;"><b>Drumroll...please!</b></span><br />
</i><b><span style="font-size: 11pt;">PowerCard has gone mobile</span><span style="font-size: 11pt;">!</span></b> <br />
<br />
<b><a class="imgCaptionAnchor" href="http://r20.rs6.net/tn.jsp?llr=cld89adab&et=1108113838149&s=0&e=001YkV3jNWZEn2hgq5S3-zEJ150gZ0Pvw_cn7FQJj6aOXrdCVShcnRW3kWGGCdSuWPZoO0YXEI3219PC7YVuA_9huH6JZMVENKSS49hexh1vEoxVsiGflCkZ73qzYdKiy-i" shape="rect" target="_blank"><img align="left" border="0" height="110" hspace="5" name="ACCOUNT.IMAGE.21" src="https://origin.ih.constantcontact.com/fs029/1102761004386/img/21.jpg" style="text-align: left;" vspace="5" width="69" /></a> You can now add points and redeem rewards from your mobile device!</b> This is a great opportunity to expand your rewards program and increase customer retention!<br />
<br />
To access your mobile account, visit <a href="http://process.powercard.com/login.php" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">process.powercard.com</a> - use the same username and password from your Client Administration Area.<i> Contact our office with any questions. </i> Thanks for your support!<br />
The PowerCard Team<br />
<br />
877-229-7299<br />
877-256-6883 (After Hours)<br />
<a href="mailto:support@powercard.com" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">support@powercard.com</a>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-81578641941190237352011-08-08T09:37:00.002-04:002011-09-14T13:38:20.800-04:00After Hours/Weekend Service Information<u><strong><span style="color: black; font-family: "Trebuchet MS", sans-serif;">SUPPORT FOR POWERCARD</span></strong></u><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- Please call our main office at 877-229-7299 with any support issues you have.<br />
- Our office is open Monday-Friday from 9:00am to 6:00pm EST.<br />
- You many also email us with any questions at </span><a href="mailto:support@powercard.com"><span style="font-family: "Trebuchet MS", sans-serif;">support@powercard.com</span></a><span style="font-family: "Trebuchet MS", sans-serif;">.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- If you need technical support, please email our tech team at </span><a href="mailto:techsupport@powercard.com"><span style="font-family: "Trebuchet MS", sans-serif;">techsupport@powercard.com</span></a><span style="font-family: "Trebuchet MS", sans-serif;">.</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;"><strong><u><span style="color: black;">WHAT ABOUT AFTER HOURS/WEEKENDS?</span></u></strong>- Beyond regular office hours, please call our after hours line at 877-256-6883.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- Our call center will be able to assist you with verifying amounts of gift cards and running emergency transactions.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- They will also be able to leave a message for our tech support staff.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">- A member of our team will follow up with your request the following business day (Monday-Friday).</span><span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><br />
<strong><u><span style="color: black; font-family: "Trebuchet MS", sans-serif;">FREQUENTLY ASKED QUESTIONS</span></u></strong><br />
<strong><em><span style="color: #444444; font-family: "Trebuchet MS", sans-serif;"><br />
What happens if a customer loses their card?</span></em></strong><br />
<span style="font-family: "Trebuchet MS", sans-serif;">If a customer loses their card, issue a replacement card. The customer does not need to fill out another registration form. Once the card is issued, you can “Transfer Cardholder” in your client administration area:</span><br />
<a href="http://www.powercard.com/biz"><span style="font-family: "Trebuchet MS", sans-serif;">www.powercard.com/biz</span></a><span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><span style="font-family: "Trebuchet MS", sans-serif;">You can also direct the customer to call the number on the back of the card to transfer it over the phone 877-229-7299</span><span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><br />
<strong><em><span style="color: #444444; font-family: "Trebuchet MS", sans-serif;">What can I do if a customer does not have their card with them on a visit?</span></em></strong><br />
<span style="font-family: "Trebuchet MS", sans-serif;">If the customer’s card is registered, you can try adding points using their phone number. Transactions will be run the same way as if you had the actual card, except when prompted for the account number, is asked for enter the 10 digit phone number.</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">If this does not work, the customer can call 877-229-7299 or visit the following link:</span><br />
<a href="http://www.forgotmycard.com/"><span style="font-family: "Trebuchet MS", sans-serif;">http://www.forgotmycard.com/</span></a><span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><br />
<strong><em><span style="color: #444444; font-family: "Trebuchet MS", sans-serif;">Is there a way I can run reports and/or market to my customers?</span></em></strong><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Yes! There is a designated website for your restaurant that houses all reports, customer information, marketing tools – just sign in to your Client Admin:</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Go to: </span><a href="http://www.powercard.com/biz/"><span style="font-family: "Trebuchet MS", sans-serif;">http://www.powercard.com/biz/</span></a><br />
<span style="font-family: "Trebuchet MS", sans-serif;">If you don’t know your username/password, click on "Don't know your username or password?" to have it emailed to you.</span><span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><br />
<strong><em><span style="color: #444444; font-family: "Trebuchet MS", sans-serif;">What if I can’t run transactions?</span></em></strong><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Immediately call and notify the us at 877-229-7299 or after hours at 877-256-6883. All transactions should always go through - we need to know so we can fix it.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Record the customer’s cardnumber, transaction amount, transaction type, and phone number. You can hand key their information once back up and running or send it to Originals office.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><br />
</span><br />
<div style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif;"><strong>Call us at (877) 229-7299 or email </strong></span><a href="mailto:support@powercard.com "><span style="font-family: "Trebuchet MS", sans-serif;"><strong>support@powercard.com </strong></span></a><span style="font-family: "Trebuchet MS", sans-serif;"><br />
<strong>if you have any questions or service requests.</strong></span></div>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-63173814578627694152011-04-29T16:00:00.000-04:002011-05-17T10:59:59.283-04:00Fraud Reports<span style="font-family:trebuchet ms;"><span style="font-family:arial;">In a continuing effort to improve the program, we have created new fraudulent activity reports which are sent via email. These reports are sent in an effort to detect possible fraudulent activity. Please disregard the reports if they are legitimate transactions such as a regular customer. You only need to contact us if action is required (research, void a transaction, etc..).</span><br /><br /><span style="font-family:arial;font-size:130%;"><span style="FONT-WEIGHT: bold">Report Descriptions:</span></span><br /><br /><span style="FONT-WEIGHT: bold;font-family:arial;" >Fraud Report - Same Day Ran Twice</span><br /><span style="font-family:arial;">Report will be sent if a rewards card is used multiple times at the same location on the same day.</span><br /><br /><span style="FONT-WEIGHT: bold;font-family:arial;" >Fraud Report - Same Server Previous Month</span><br /><span style="font-family:arial;">Report will be sent if a rewards card has been ran by the same server multiple times in the same month.</span><br /><br /><span style="FONT-WEIGHT: bold;font-family:arial;" >Fraud Report - Same Day With Even Amounts</span><br /><span style="font-family:arial;">Report will be sent if a rewards card is run multiple times in the same day with even amounts.</span><br /><br /><span style="FONT-WEIGHT: bold;font-family:arial;" >Fraud Report - Same Day over $400</span><br /><span style="font-family:arial;">Report is sent if an amount over $400.00 is added to a rewards card.</span><br /><br /><span style="FONT-WEIGHT: bold;font-family:arial;" >Fraud Report - Same Server - Redeemed Elsewhere</span><br /><span style="font-family:arial;">Report is sent if the points for a reward are earned at one restaurant by the same server then the reward is redeemed at another restaurant.</span><br /><br /><span style="font-family:arial;">Please contact us with any questions.</span><br /><span style="font-family:arial;">877-229-7299 Ext. 1</span><br /><span style="font-family:arial;">support@powercardsoftware.com</span></span>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-65459890649679262082011-03-14T15:11:00.000-04:002011-03-15T09:57:23.512-04:00Make Your Business Mobile<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh27GiUq2sA7xrD1EsNmsaF4C9obO6d5_NZxIP85QSr9fyTbT1WgSlHXG0y8izCUyNsNTJbWepUYCfSeD3CnYRbXmuFzYtTt8JPEi-7wHjdNixyevR8lOhBUYhw901xBgxZuN2coXmxEOAL/s1600/21.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 69px; height: 110px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh27GiUq2sA7xrD1EsNmsaF4C9obO6d5_NZxIP85QSr9fyTbT1WgSlHXG0y8izCUyNsNTJbWepUYCfSeD3CnYRbXmuFzYtTt8JPEi-7wHjdNixyevR8lOhBUYhw901xBgxZuN2coXmxEOAL/s200/21.jpg" alt="" id="BLOGGER_PHOTO_ID_5584015731331734626" border="0" /></a><br /><span style="font-size:100%;"><a name="LETTER.BLOCK9" style="font-family:trebuchet ms;"><span style=" color: rgb(51, 51, 51);">Interested in taking your website to the iPhone, Android and Blackberry users? For just $19.95 a month and a one time set-up fee of $49.00 we can make your website mobile.<br /><br /><span style="text-decoration: underline;"><strong>Key Features</strong></span><br /><br />· Visitors automatically forwarded to a mobile version of your site<br />· Google Map gives your customers directions from their current location<br />· Customers can call directly from their mobile phone<br />· Compatible with 1000's of mobile devices<br />· No account management required<br />· Automatically feeds events and approved customer reviews<br />- Menus<br />- Connection with social sites<br />- Custom Branding (logos, backgrounds, etc.)<br />- Custom Domain Name<br />- Analytics for tracking<br />- 24X7 Hosting<br />- Email & Phone Support<br /><br />If interested, just send us an email: </span></a><a style="color: blue; text-decoration: underline; font-family: trebuchet ms;" shape="rect" href="mailto:support@powercard.com" target="_blank">support@powercardsoftware.com</a></span><span style="font-family:trebuchet ms;font-size:100%;"> or call 877-229-7299 Ext. 1.</span>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-76996421153637565582011-02-09T15:58:00.000-05:002013-06-21T10:17:59.456-04:00Frequently Asked Questions<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK77Gbxr2L7q1V8LjH_zCV7TVuIv0zOZ5Q6LFFd4RZbnpX3IjbatNcsCmXAMiQNtiXpYo0kDAAdQtEsx4qGqzGyLay0RfrbJJT1YjVcB4N6_nQ4LX21S4lq3smBjoJsL2XMi5JdNZJPkcq/s1600/question.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5571797499660314082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK77Gbxr2L7q1V8LjH_zCV7TVuIv0zOZ5Q6LFFd4RZbnpX3IjbatNcsCmXAMiQNtiXpYo0kDAAdQtEsx4qGqzGyLay0RfrbJJT1YjVcB4N6_nQ4LX21S4lq3smBjoJsL2XMi5JdNZJPkcq/s320/question.jpg" style="cursor: hand; cursor: pointer; float: left; height: 83px; margin: 0 10px 10px 0; width: 110px;" /></a><br />
<a href="" name="LETTER.BLOCK11" style="font-family: trebuchet ms;">Below are some of the frequently asked questions by our customers:</a><a href="" name="LETTER.BLOCK11" style="font-family: trebuchet ms;"><br /><br />1. <strong>What can I do if a customer does not have their card with them on a visit?</strong><br />If the customer's card is registered, you can try adding points using their phone number. Transactions will be run the same way as if you had the actual card, except when prompted for the account number, is asked for hand-key the 10 digit phone number.<br /><br />If this does not work, the customer can call 877-229-7299 or visit the following link:</a><a href="http://r20.rs6.net/tn.jsp?llr=cld89adab&et=1104084275682&s=0&e=0015pvlVc8u0NfK_fttmqu_-iyjtTpNBccoUM2w1ZC5MRWt5gGHH5JMxiqlhUyfPy-Odw-bSIL3rcR-BmtuNK4Gt5W0TS2hrC2RcBhHaN1gXoAJDLomYzsgmXb9sgs4YQRQXFV1gonxev8=" shape="rect" style="color: blue; font-family: trebuchet ms; text-decoration: underline;" target="_blank">www.powercard.com/points</a><br />
<br />
<span style="font-family: trebuchet ms;">2. </span><strong style="font-family: trebuchet ms;">What happens if a customer loses their card?</strong><br />
<span style="font-family: trebuchet ms;"> If a customer loses their card, issue a replacement card. The customer does not need to fill out another registration form. Once the card is issued, you can "Transfer Cardholder" in your client administration area:</span><br />
<a href="http://r20.rs6.net/tn.jsp?llr=cld89adab&et=1104084275682&s=0&e=0015pvlVc8u0NfK_fttmqu_-iyjtTpNBccoUM2w1ZC5MRWt5gGHH5JMxiqlhUyfPy-Odw-bSIL3rcR-BmtuNK4Gt5W0TS2hrC2RcBhHaN1gXoD4xBkspCF89PuNEOxbTKPZwIkYigjd0hM=" shape="rect" style="color: blue; font-family: trebuchet ms; text-decoration: underline;" target="_blank">www.powercard.com/biz</a><br />
<br />
<span style="font-family: trebuchet ms;">You can also direct the customer to call the number on the back of the card to transfer it over the phone (877) 229-7299</span><br />
<br />
<span style="font-family: trebuchet ms;">3. </span><strong style="font-family: trebuchet ms;">What if I can't run transactions?</strong><br />
<span style="font-family: trebuchet ms;">Immediately call and notify the us at 877-229-7299 or after hours at 877-256-6883.</span><br />
<span style="font-family: trebuchet ms;">All transactions should always go through - we need to know so we can fix it.</span><br />
<br />
<span style="font-family: trebuchet ms;"> Record the customer's cardnumber, transaction amount, transaction type, and phone number. You can hand key their information once back up and running or send it to our office.</span><br />
<br />
<span style="font-family: trebuchet ms;">4. </span><strong style="font-family: trebuchet ms;">Where do I send completed Registration Forms?</strong><br />
<br />
<span style="font-family: trebuchet ms;">There are three ways that registration forms can be entered.</span><br />
<br />
<span style="font-family: trebuchet ms;">1) The completed forms can be mailed to:</span><br />
<br />
<span style="font-family: trebuchet ms;">PowerCard</span><br />
<span style="font-family: trebuchet ms;">Post Office Box 2709</span><br />
<span style="font-family: trebuchet ms;">Wilmington, NC 28402</span><br />
<br />
<span style="font-family: trebuchet ms;">2) Forms can be faxed to:</span><br />
<span style="font-family: trebuchet ms;">(910) 401-1556</span><br />
<br />
<span style="font-family: trebuchet ms;">3) Forms can be entered by your employees using the following link:</span><br />
<a class="moz-txt-link-freetext" href="http://r20.rs6.net/tn.jsp?llr=cld89adab&et=1104084275682&s=0&e=0015pvlVc8u0NfK_fttmqu_-iyjtTpNBccoUM2w1ZC5MRWt5gGHH5JMxiqlhUyfPy-Odw-bSIL3rcR-BmtuNK4Gt5W0TS2hrC2RcBhHaN1gXoDwef_UpMuNLmz9KgeR1-BQoTmh1CYdy-fMTgHKrNys_RDVmOdJPvvw" shape="rect" style="font-family: trebuchet ms;" target="_blank">http://www.powercard.com/dataentry/activatecard_pp2.asp</a><br />
<br />
<span style="font-family: trebuchet ms;">The first page asks for an email address. This should be the email of the employee entering the registration forms (not the customer). This way we can track/run a report on that email if needed. </span>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-59249888817464457792010-12-20T15:11:00.000-05:002010-12-20T15:28:13.347-05:00PowerCard Wins Constant Contact Developer Challenge<span style="font-family:trebuchet ms;"><span id="SPELLING_ERROR_0" class="blsp-spelling-error">PowerCard</span> came in <strong>1st place</strong> in the Contact Management Apps category for the Constant Contact Developer Challenge. This is a great honor and we are very proud of our team!<br /><br />Visit the link below for additional details:<br /></span><a href="http://www.constantcontact.com/developer-challenge/winners.jsp"><span style="font-family:trebuchet ms;">http://www.constantcontact.com/developer-challenge/winners.jsp</span></a><span style="font-family:trebuchet ms;"> </span>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0tag:blogger.com,1999:blog-2163877041305857811.post-28522702329088473302010-07-15T14:24:00.000-04:002010-07-15T14:26:34.335-04:00Removing Frequent Customers from Reports<span style="font-family:trebuchet ms;">There is now a way to remove frequent customers from showing up on the Fraud Reports. To do so, sign into your Client Administration Area:</span><br /><a href="http://www.powercard.com/biz/accounts/"><span style="font-family:trebuchet ms;">www.powercard.com/biz</span></a><br /><br /><span style="font-family:trebuchet ms;">Once logged in, choose the "Search Customer Database" option under the Customer Database section. Search for your customer. Once the customer information has been located, click on the "edit" link. Scroll down to the bottom and check the box next to "Frequent Customer". This will permanently remove the customer from the reports. To add the customer back to the report list, uncheck the box.</span><br /><br /><span style="font-family:trebuchet ms;">Please contact us with any questions.</span><br /><span style="font-family:trebuchet ms;">877-229-7299 Ext. 1</span><br /><span style="font-family:trebuchet ms;">support@powercard.com </span>Supporthttp://www.blogger.com/profile/11773084150905162230noreply@blogger.com0